Marketing e-commerce is more than just "selling products"

“If you have a network, you must have Thai bastard agriculture.” Chen Pengfei, general manager of Sanmenxia Taihe Agricultural Development Co., Ltd. described the goal of e-commerce development.

Sanmenxia Taihe Agricultural Development Co., Ltd. was established in 2011. It is a modern high-tech enterprise specializing in the cultivation and processing of Chinese herbal medicines, the cultivation of nursery stocks, the trade of bulk agricultural products, the production and sale of herbal teas, and the picking of organic vegetables and fruits, and green catering. The company is currently working hard to create a sales platform for specialty agricultural products in Sanmenxia, ​​exploring the “clustering of Internet + agricultural projects” model.

Speaking of the special agricultural product sales platform, Chen Pengfei picked up the mobile phone to open the WeChat, scanned the QR code, and the brand-new “Sanmenxia Characteristic Agricultural Products Cluster Flagship Store” quickly appeared before the eyes. At the top, the mall is showing promotional activities; followed by the four groups of poverty allotment, industrialization clusters, Meili Sanmenxia, ​​and cultural tourism souvenirs. It is a variety of products that the platform is about to consummate. It has a clear hierarchy and is clear at a glance.

“When I first started as an e-commerce business, I only knew that my products were placed on the Internet and I was often overwhelmed. Later I learned that the core of e-commerce is marketing. Using e-commerce to open e-shops and selling things on Taobao, everyone will, but selling things. It's not so simple to sell well and sell brands.E-commerce products have their own attributes, must have marketing thinking and internet thinking.” Chen Pengfei recalled his experience of “touching the net” and was filled with emotion.

Since the opening of the first Taobao shop in late 2012, Chen Pengfei has been “electric shocked” for 4 years, from the very beginning to “testing for water” at Taobao, and later joining the Alibaba and Sanmenxia industrial belts, and then to the current multi-platform go hand in hand, Chen Pengfei. Have their own secrets, "To do online marketing, not just to sell products, but more important is selling pictures, selling designs, selling brands, selling quality. We must firmly grasp the opportunities, now the rise of micro-business, we have begun to create micro-business The platform.” Professional marketing team, excellent product quality and grasp of opportunities helped the company to achieve new breakthroughs in e-commerce development. In 2014 alone, online sales exceeded 4 million yuan.

Now, based on the original e-commerce platforms such as Taobao and Alibaba, the company has also used the WeChat and micro-business platforms to create a “Sanmenxia specialty farm product cluster flagship store”, aiming to give full play to the advantages and exemplary role of leading enterprises and select Sanmenxia Local specialty agricultural products are the main products, promote the mass production of agricultural enterprises, rural cooperatives, villagers, and citizens to pack warmth and increase income, promote the local culture of Sanmenxia, ​​and realize the clustered development of specialty agricultural products in Sanmenxia.