Can the “e-control” medical e-commerce become the next “Alibaba”?

The fat that can be seen is still not able to eat. This is probably the biggest feeling of many medical e-commerce entrepreneurs.

Since 2013, pharmaceutical e-commerce has begun to exert its strength. In the eyes of Internet entrepreneurs, low cost of medicine, large profits, and cumbersome trading links are an industry worthy of “subversion”. According to Zhongkang CMH statistics, the domestic prescription drug market was about 1.2 trillion yuan in 2015 and the OTC (over-the-counter drug) market was 200 billion yuan. In the United States, as early as 2013, pharmaceutical e-commerce accounted for about 30% of the total pharmaceutical sales. In other words, if Chinese medical e-commerce can also achieve the size of the United States, the annual output value will exceed 660 billion yuan. Who can not see this cake?

However, after a few years of staking, both Internet entrepreneurs and Alibaba’s “aggressive giants” have to slow down the pace of medical e-commerce. The gold mine, which seems to be close at hand, is blocked by the scorpion. While many medical e-commerce companies are glad that the business model finally seems to be "running through", "quality control" has become the last straw to crush pharmaceutical e-commerce.

1, "step into the cold winter"

On May 18th, the drug delivery O2O drug was given. Due to “funding and company financial pressure”, the one-hour drug delivery business has stopped. On the afternoon of July 29th, Tmall Medical Museum released “2016 8” to the merchants on the platform. On October 1st, the notice of the online trading function of the 95095 drug was stopped, and the online drug trading function was stopped on August 1, 2016. On August 15th, the media successively exposed the news that “seeking medical practitioners and layoffs more than 50%” . With the previous layoffs of “medical care 160”, the idea that Internet medical care has entered the capital winter is not going away...

In fact, in addition to B2B, pharmaceutical e-commerce has not yet found a business model that can be sustainable and profitable. If this is winter, then the time interval from spring is too short. In fact, medical e-commerce companies have only recently received national policy support and have just begun to sprint.

In 2015, the "Guiding Opinions on Actively Promoting "Internet +" Actions" issued by the General Office of the State Council pointed out that all types of medical institutions at all levels should actively use the mobile Internet to provide online appointments for medical treatment, waiting for reminders, price adjustments, medical report reports, Convenient services such as drug distribution, and shortly after the press conference proposed that the cross-border integration and development of pharmaceutical e-commerce will be the key to the transformation of the future service model of the pharmaceutical retail industry. Since then, the medical O2O has been aware of the policy, and has seized the market and concentrated on it.

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