Wuliangye factory prices in January next year, 10%?

As the year approached, the high-end liquor market did not usher in the sales season as it did in previous years, but it fell into the “winter season,” and a number of white wines had already experienced price inversion. Maotai strong price protection, and Wuliangye is against the market move, brewing price increases! Wuliangye is expected to increase the ex-factory price by 10% from January next year, and the main purpose of price increase is to increase profit margins for dealers. The price increase will be returned to dealers.

According to a price increase of 10% from January, dealers have revealed that dealers currently ex-factory price of 659 yuan each bottle of Wuliangye will be increased by 10% from January 1st; 52% of Wuliangye will be raised to RMB 900 per month. bottle. "The purpose of Wuliangye is to give dealers greater profit margins." The dealer said that the price increase is estimated that the terminal will be raised by about 200 yuan, Wuliangye part of the price will be returned to the dealer.

For the price increase, the staff member said, “I just heard (price increase) has not been formally notified.” For the price increase time, the staff member said, “Some places start to rise in January, some places in February.” As for the rate of price increase, the staff said that it has not yet been decided.

"How to lose less" dealers also spend "it is not to consider how much money, but consider how to lose less." The industry's Wuliangye dealer, crystal bottle Wuliangye priced at 750 yuan, he laments, affected by multiple factors of liquor Market encounters winter. As we approached the Spring Festival in previous years, prices were rising, sales were booming, and prices did not show signs of rising this year. Instead, prices were upside down. “The difference between the selling price and the ex-factory price is less than RMB 100. It is difficult to maintain costs by removing operating costs.”

The above-mentioned dealers stated that in addition to Wuliangye, the prices of Kweichow Moutai and Langjiu were all upside down.

Long-term strategy is also a short-term tactical liquor expert Tie Li believes that “Wuliangye’s price increase is a long-term strategy as well as a short-term tactical consideration.” He analyzed that Wuliangye’s price hike has multiple purposes. First, it is a reverse operation that aims to reverse the industrial economy. Adjust the impact on the market; Second, due to the approaching Spring Festival, the price does not go down instead, for dealers, it is a big blow, the market does not buy to buy up and down, release prices, in order to promote the Spring Festival around promotion of.

“In addition, it is also a long-term competitive strategy.” Tie Li stated that Wuliangye is mainly for business consumption. In this round of adjustments, in the face of various policies introduced by the country, Maotai has been affected even more. This price increase may be an imitation of Maotai. , Occupy the highest market price.

Background high-end liquor "price upside down" Moutai "1519" yuan is very difficult to be the same in the 1919 alcohol direct supply supermarket, is in the promotion of 53 degrees flying Maotai, for only 1469 yuan.

Maotai Chairman Yuan Renguo stated at the annual dealer meeting held on December 18th that the ongoing focus of the entire company is to stand up to the market price, and the retail price of 53-degree flying Maotai should not be lower than 1,519 yuan/bottle while the group purchase price Can't be lower than 1400 yuan/bottle. The current price stability will not affect the price of the Spring Festival. If the price of the Spring Festival cannot be stabilized, it will affect the price of Maotai in 2013. Yuan Renguo said, "Be sure to be calm and you must hold on. Whoever sells wine at a low price will be banned. No ambiguity."

“The industry believes that this price is unrealistic and difficult to keep.” For Moutai’s requirement of firm prices, a Kweichow Moutai distributor stated that the plasticizer storms have been turbulent and the price of Maotai has been falling again and again. “In early December, plasticizer storms When the noise was greatest, a group of businessmen took the initiative to cut prices, and our second batch of prices were sold at 900 yuan.” The ex-factory price of Kweichow Moutai is more than 800 yuan.

On December 22nd, at a rare wine auction held in Chengdu, Maotai was cold. Including the "three revolutions" Maotai in the 70s and 80s of the last century, and the ten state-run Maotai auctions in the 80s, only a group of 0.14 litres was exported to Maotai, and the rest were taken.

"The 'winter' is expected to be a bit long." The above-mentioned distributors stated that the excess capacity of high-end liquor is expected to undergo an adjustment period of 3-5 years. "Now there are dealers throwing goods, if Maotai has more than 10,000 tons of market stock. When it comes out, the price will decline even more, only to get rid of it as soon as possible, otherwise it will lose more."