The future of mobile medical competition will focus on four points

It is understood that in 2014, China Mobile Medical 's financing amount reached 690 million yuan, a total of 73 investment events occurred, and the trend has gradually evolved from the early A round of financing to the B and C rounds. Investment and financing are mostly concentrated in Beijing, Shanghai, Guangzhou, Zhejiang and other provinces and cities.

However, mobile health is still in its infancy relative to the entire "Internet + medical" market. In the future, the competitive situation of mobile medical care will focus on four points: rushing doctors, vying for entrances (such as registered networks), spelling lines, and sticking to the body (uploading information to the Internet in a timely manner through wearable devices). Who can catch these four points, who can seize the opportunity in mobile medical.

Still in its infancy

Most of the mobile medical project investors want to subvert the medical treatment. Last year, an investor announced at the Mobile Internet Conference that if their investment direction is correct, the doctor may not be able to find a job after 20 to 30 years.

Some investors who focus on the medical field believe that the changes in the entire medical system itself will not be too great, because the real medical treatment is still going to the hospital, the doctors still have to go through the offline institutions for the treatment of patients, and the hospital is still an entity. Therefore, under this general situation, the main body of doctors and patients is unchanged, what is it? It is to change the experience environment of the whole medical treatment from three aspects: integrating medical resources, improving doctors' efficiency, and improving patients' medical experience.

Therefore, mobile medical care is in its infancy, mostly in the occupation of online consultation portals, including medical knowledge, health information, online consultation and so on. The future development is more about forming a closed loop between online and offline. The O2O model will be more solid in the long-term development of mobile medical care.

For the entire "Internet + medical" market, mobile medical is still in the early stage. From the perspective of industry concentration, the concentration of the medical industry is still weak, so the current mobile phone, gaming, finance, video, mobile medical The segmentation of the Internet is still in its infancy.

From the user's habits, mobile medical is in the training stage. Now everyone likes to use Drip to take a taxi, communication likes to use WeChat, shopping likes to use Alipay, but the mobile phone online registration to see this function, we have not developed a habit.

Therefore, from the data point of view, mobile medical care has not yet scaled up, and the number of mobile medical people in the country has reached only 90 million. Compared with last year's 7 billion person-times, the application of 90 million people is far from being saturated. Therefore, mobile medical care still has great development opportunities.

What is the driving force for development?

So, what is the driving force for mobile medical development?

The first is the driving force of the economy, which is not only for mobile medical, but also for the entire medical investment. The second is the drive of society, the aging of the population and the uneven distribution of medical resources, which also bring greater impetus to the development of mobile medical care. The third is technology-driven, including wearable medical equipment and other products, and the combination of 4G network, has brought a great development force to the maturity of the entire mobile medical.

However, in the development of mobile medical care, it also encountered obstacles. First, the industry supervision is not in place. The attribution of mobile medical responsibility is not clear. There are still many gaps in policies. Doctors also have doubts. This has become an obstacle to the development of mobile medical care. In addition, users' awareness and trust in mobile medical care needs to be improved; in addition, there is a shortage of talents, and now a large number of entrepreneurs are gathering in the development of mobile medical apps, but this is only a small aspect of the mobile medical industry, but wearable applications are lacking. The top technical talents and software developers, the lack of these talents also limits the development of mobile healthcare.

Don't always think about subverting the entire medical industry, but more about how to improve the efficiency of the medical industry. The real significance of mobile medical care for the medical industry is that it optimizes the hospital configuration, improves the patient's medical experience, and improves the doctor's work efficiency. This is also a target that investors pay attention to when they choose a project.

Seize the four major competitive situations

At the beginning, you may think that the online part of mobile medical care is the most important. Most of the initial business is concentrated online, but at the same time we also see that online projects are gradually becoming more and more important to extend offline, and many offline organizations are also Focus on how to improve O2O applications through the online Internet. Therefore, we believe that there is no offline, the online is not far away; there is no online, offline marketing speed and efficiency are also very obstacles.

Therefore, the best mode of mobile medical treatment is to combine the pain points of patients and doctors to do online and offline interactions. O2O combination is the most promising prospect. It is only a long-term solution to combine the entire health care sector (doctors, patients, hospitals, third-party service agencies) with the relevant industries of the public.

How to grasp the investment opportunities of mobile medical? The most important two points are: the first is to focus on a vertical field of subdivision; the second is to focus on integrating online and offline resources, and integrating O2O resources to form a closed loop, which is likely to stand out in the next round of competition.

In the vertical and subdivided areas, we pay more attention to diabetes, cancer, healthy sleep, child nutrition, maternal, exercise, medical beauty and so on. In the future, the competitive situation will focus on the following points: First, the doctors are robbed. Among the entire medical system, doctors are the most indispensable resources. Whoever seizes the resources of doctors, who is the winner of the future; The most typical case is the registered network; the second is the line, the offline organization and the online interaction, is the opportunity for future development; the fourth is to stick to the body, through the wearable device to upload information to the Internet in a timely manner , seize the management of its core data.

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