We believe that the development of domestic Internet medical care will be divided into three stages: 1. The “connected medical care†that connects the entire elements of the medical industry with the Internet; Second, the Internet improves the quality of medical care "quality medical care"; Third, the “controllable medical care†of intelligent management of medical insurance data cloud. In 2016, the Internet medical industry is moving forward in the second phase. Typical models include Internet hospitals, general/specialist clinics, and third-party medical service centers. Internet medical care is not a simple online flow offline, but a deeper opening of the hospital wall, re-engineering the treatment process, and improving medical efficiency and quality. Before we explained the value of Internet hospitals (Internet hospitals: the offline way of Internet medical care), this article focuses on the general practice clinic. Internet medical care sinks to the full-scale clinic and needs to pay attention to two points: seize the offline medical entrance and provide better medical services. Medical entrance change Grasping the vents of medical import switching, providing grassroots general medical services that meet the medical consumption upgrade, grading diagnosis and support of chronic disease management and family health gatekeepers, is a major strategic opportunity for Internet medical offline clinics at this stage. The Internet medical enterprise that connects medical stakeholders such as doctor-user-pharmaceutical-insurance provides true “value medical care†for China's primary health care system, which is worth exploring by both enterprises and investors. To put it simply, the medical entrance is divided into offline medical entrances and online medical entrances. The former is a medical institution (21 million daily medical treatments), and the latter is a search engine (more than 25 million daily searches). The offline entrance is mainly led by the government administrative plan. It is planned to set up medical institutions according to the regional population size and economic level. It is characterized by a regionalized “provincial-county-rural†three-level medical system, accounting for 2.6% of hospital institutions. It is the largest portal for traffic and provides nearly 40% of the services. The online portal is dominated by Internet technology and network effects. At present, Baidu is a big one, while 360 ​​and Sogou are catching up. Investors are concerned about variables. Medical access is undergoing major changes, and Internet medical care is one of the biggest sources of variation. The trend of offline medical access is that the entry role of primary medical institutions is growing. The driving force is the grading diagnosis and treatment policy, which is behind the country's overall economic considerations for the growth of total medical expenditure. Forecasts provided by the World Bank show that without reforms, China's total health expenditure will increase from 5.6% in 2014 to more than 9% in 2035, with an annual growth rate of 8.4%. More than 60% of these increases will come from inpatient services. To really save these expenses, you need to use more outpatient services and grassroots services. The grading diagnosis and treatment policy seems to be complicated. In fact, from the perspective of traffic import, it is the use of administrative, medical insurance and market forces to re-establish the primary medical institutions as medical entrances. The core policy of grading diagnosis and treatment is the primary diagnosis at the grassroots level, two-way referral, rapid division and treatment, and the core objectives include increasing the proportion of primary outpatients, and thus the primary medical institutions serve as the distribution of medical needs, especially for chronic diseases. , get highlighted. On the other hand, the change of medical entrance is also related to the repositioning of hospitals: “Hospitals are no longer the entry point of isolated institutions and services at the core of the service system, and they no longer provide “one-stop serviceâ€, but are increasingly becoming Part of the service network, collaborating with providers such as primary health agencies, diagnostic centers and social service agencies. The hospital will become a clinical and clinical demonstration center dedicated to technology and professionalism, providing highly sophisticated medical services and life-critical emergency services. And provide personnel, technical assistance and training for lower-level health institutions." In the short-term, the market increase of nearly 60 billion yuan is expected to be diverted from the hospital to the grassroots: According to the statistics of the Health Planning Commission, the number of primary outpatient clinics in the first three quarters of 2015 was 3.24 billion, accounting for all outpatients (5.68 billion). The ratio is 57.6%. To achieve the goal of 65% in 2017, the grassroots needs to increase the number of medical treatments by 603 million person-times per year. According to the average outpatient service fee of 97 yuan, the market space transferred to the grassroots level is as high as 58.49 billion yuan (Ping An Securities estimates). With the rapid advancement of Internet medical care, there has been a significant change in the online medical portal. As a monopolist of medical search portals, Baidu’s credibility was seriously damaged after the Wei Zexi incident, and the traditional medical distribution path of “Baidu-Putian†began to collapse. New entry opportunities have emerged as an online medical consultation platform driven by Internet medicine. In August 2016, Dr. Chun Yu launched a fully open online consultation platform, and further development of “guided medicine guidance†is a landmark event of this opportunity. Good doctors, safe doctors and even registered networks are strong competitors of this entrance. (In fact, in the more subdivided maternal and child field, many online consultation platforms have been very successful in trying to open the traditional offline maternal and child stores.) And as Internet medical companies are on the line Next, the new "online consultation - grassroots clinic" medical distribution path began to take shape. Comparison of two major medical entrances The device is designed for use in endoscopic surgery, which is minimally invasive surgery performed through small incisions in the body. Disposable Endoscopic Linear Cutting Stapler is used to cut and staple tissue in one step, which can save time and reduce the risk of complications during surgery. The device is commonly used in procedures such as gastrointestinal surgery, thoracic surgery, and gynecological surgery. It is important to note that the Disposable Endoscopic Linear Cutter Stapler should only be used by trained medical professionals who are familiar with its proper use and operation. 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Deeply talk about how to develop offline medical care