Large fluctuations in wine import volume should be regulated by the market

According to reports, Fujian's monthly wine imports fluctuated significantly last year. Among them, July-October continued to show relatively rapid growth for four consecutive months. In November, it reversed to a year-on-year negative growth, with a large drop.

According to analysis, the increase in purchasing power of residents and changes in drinking habits are the main reasons for the continuous increase in wine imports. The largest imported wine distribution center in the southeastern coastal area settled in Xiamen Xiangyu Free Trade Zone in 2008. Last year, Quanzhou Export Processing Zone successfully introduced three wine filling projects to reduce the intermediate channels of wine trading, effectively reducing circulation costs, and accelerating the import.

Relevant persons pointed out that in recent years, a large number of imported wines have been poured into the market, and silt is mixed and mixed. The market order is still to be regulated.

The chaos in the imported wine market is mainly reflected in both product and price. Some unscrupulous merchants use the status quo that ordinary consumers still have to improve their wine tasting ability. Under the banner of “originally imported wine”, they are actually selling wines that are domestically filled. Some imported wine merchants buy bulk wine from abroad. And then to the domestic filling, paste their own brand, so that both the relevant import and export certification, but also at a very low cost, "click" brand name.

From the price point of view, due to the opaque information of imported wine, and the relatively large number of circulation links, the competition is fierce and the price is confusing. When a bottle of wine is sold from a foreign winery and passed to the hands of domestic consumers, the price may increase by several dozen times after changing hands. The price difference of some imported wines in different regions is very obvious. Coupled with the capital speculation factor, consumers are blindly drifting, and the price of imported wine has presented a virtual bubble.