The rise of domestic brands: Bomai Medical and Kantler reached a strategic cooperation

With the aging of China's population and the increase of policy support, the scale of the medical device market is expanding. Moreover, the long-term monopoly of foreign brands in the domestic high-end medical device sector is also changing.

Recently, Bomai Medical, a Chinese medical device company based in Songshan Lake, Dongguan, has reached a strategic cooperation with Kantler, the world's 50-year-old integrated medical service and product provider in the world's wealth rankings. Next, Kantler will exclusively distribute and distribute the full range of coronary interventional balloon dilatation catheter products of the Bomai Medical brand in the Chinese market.

The slim balloon catheter is made by precision laser welding.

The author understands that in the field of cardiovascular intervention in high-end medical devices, this is the first time that an international leading company has represented high-end medical device products of Chinese local brands. It can be described as a historical breakthrough in the field of high-end medical devices. Song Tao, president of Dongguan Biotechnology Industry Association, said that medical equipment is an essential means for the development of modern medical industry. The localization of high-end medical equipment is accelerating, which not only promotes the gradual rise of national brands, but also brings more safety and quality to Chinese patients. Cheap and affordable medical products and services.

Internationally renowned medical service provider for the first time

Local cardiovascular high-end interventional medical device

BrosMed Medical is a local national high-tech enterprise founded in 2012 in the Songshan Lake National High-tech Zone in Dongguan. In just five years, it has rapidly grown into a local leader in domestic coronary balloon dilatation catheters. It is a recognized high-quality and high-tech brand in the international market. Its products are sold in nearly 30 countries and regions including the United States and Europe.

Recently, Bomai Medical announced that it has entered into a strategic cooperation with the world-renowned integrated medical service and product provider “Kander”. Next, Kantler will exclusively distribute the full range of coronary interventional balloon dilatation catheter products of the Bomai Medical brand in the Chinese market, and then gradually expand the product line and enter the global market.

“Because medical equipment has been approved for certification in China for a long time, Bomai Medical initially sold products mainly in the European and American international markets. Last year, sales in the international market accounted for almost 90% of total sales.” Li Bin, Chairman of Bomai Medical Introduction, at present, Bomai Medical has obtained certification for sales in the Chinese market, and the subsequent sales in China will be handled by Cordis.

It is understood that Cordis is a leading global vascular intervention technology research and development company owned by Kantler. It is a pioneer and product provider in the field of cardiovascular interventional therapy in China, and has established a relatively complete marketing and academic support. And the distribution and distribution system has covered more than 80% of cardiovascular interventional treatment centers in China.

The cooperation between the two parties means that in the field of vascular intervention in high-end medical devices, the first high-end medical device products represented by international leading companies and Chinese domestic brands have also marked a historic breakthrough in the field of high-end medical devices.

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