Release date: 2014-02-13 Source: Guangming Daily SHANDONG JOIN & SHARE AGRICULTURAL DEVELOPMENT CO., LTD , https://www.joinsharemushroom.com
Regardless of the people's predictions about the health care industry, Apple and its products have entered the industry unstoppable. What will be the future medical informationization? What kind of application will Apple products have in the healthcare industry? Apple has been leading the tablet era for the past three years, but the iPad is still only used as a beautified touch screen device. Executives at the three medical services companies, Gabriel Canjano, Ron Kane and David Windhausen, examined the key role that the iPad could play in the future healthcare industry.
For salespeople, marketing is largely about showing the "computerized" look to doctors. However, doctors do not need beautiful pictures, but need assistance - improve the quality of medical practice, improve the efficiency of treatment and treatment, and have a positive impact on the treatment effect. Here, the iPad is not just a visual tool, it is also an interactive tool, and this interaction is not limited to touching different arrows to see different images. In the digital age, the combination of both visual and interactive can provide the best opportunity for the medical industry.
For example, the Apple App Store's No. 2 health application "smart alarm clock" can monitor sleep cycles, record nighttime sleep disturbances, and also calculate time to wake up users at the right time to avoid undersleep or oversleep. This digital tool can even provide data for the doctor to adjust the treatment accordingly.
The iPad's function is far more than just monitoring sleep patterns. It can also change the way patients are diagnosed and even track the progress of the disease. For example, in the treatment of patients with Parkinson's disease, doctors can use the iPad to monitor the progress of the disease and the degree of tremor, and the patient does not have to go to the doctor's office in person; the doctor does not have to diagnose according to subjective written principles, but Use the iPad's dynamic sensitivity to get a measurable range of values.
The iPad is also expected to be a centralized window for patients to control disease, use drugs and make medical records, which can be closely linked to doctors, pharmacies and even payment units through electronic medical records. Marketers often talk about closed-loop management, and such applications can provide a value-added service closure for patients and physicians through a reward system. The reward system mentioned here means that doctors can enjoy discounts on related products, and patients can pay lower insurance premiums.
We believe that the greatest medical brand of the 21st century is a tool designed for doctors and patients with both good efficacy and value-added features. At that time, people's judgment on medical brands depends to a greater extent on the supporting services of drugs, not the drugs themselves.
iPad is an excellent application tool for the future healthcare industry>
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