Health management, the next "new track" chased by the medical circle

The term “health management” has been mentioned more and more times in recent years. However, from the perspective of time, in fact, China's health management started slightly later. The concept of health management began in the United States. In 1929, the Los Angeles Water Resources Bureau established the world's first Health Management Organization (HMO), which effectively reduced the incidence of disease among members through a comprehensive health management approach that focused on prevention, enabling paid members to have more Good quality of healthy living.

Until 2002, the appearance of the Rui Ci medical examination, China's health management business is considered to be the first step. In 2005, health management was included in the industry as a new occupation for the first time, and there will be subsidies for learning health management, and business training in the market will gradually increase. As a result, the entire health management industry has leapfrogged. development of.

Even so, in the past ten years, China's health management has been in the primary development stage as a whole, and it is a lesser-known "latent". Why do you say that? In terms of market size, according to data from the Prospective Industry Research Institute, the market size of health management in 2017 was only 157.5 billion yuan, while the market size of the medical industry reached 590.1 billion yuan, a difference of nearly four times.

This is actually related to people's health management awareness. Most people are unclear about the concept of health management, and their knowledge of health management is still stuck in the physical examination of abnormal indicators.

Conceptually, health management refers to the overall process of comprehensive monitoring, analysis, evaluation, health counseling and guidance, and intervention of health risk factors for the health of individuals or groups. Therefore, health management is much more than just physical examination. Especially in the past two years, with the application of new technologies such as artificial intelligence and big data, health management has undergone many new changes under the empowerment of new technologies. Personalized solutions for everyone are health management. Final goal.

Health management can be divided into two types: healthy people and health management of sick patients. The health management of healthy people is divided into: health management of children from 0 to 6 years old, health management of pregnant women, and health management of the elderly. The health management of sick patients is divided into: hypertension, health management of diabetes patients, health management of tuberculosis patients, and health management of patients with severe mental disorders.

From the perspective of people covered by health management, health management is not the same as consumer medicine, and its demand is not low. Especially the sick population. According to the previous interview, I learned from the interview that a person who switched to the post-operative health management of cancer patients accumulated more than 30,000 users in just one year, and the user's viscosity and willingness to pay were both. More powerful.

In addition, there is much to be done in the health management of this segment of the elderly. As China's aging process continues to accelerate, there will be more and more chronically ill patients, which will inevitably increase the country's fiscal expenditure. Therefore, in the past two years, the state has begun to vigorously promote solutions that “encourage prevention and reduce medical needs”. In fact, in October 2016, the State Council issued the "Healthy China 2030" Planning Outline, which is very obvious. This is the first medium- and long-term strategic plan for the health field proposed at the national level since the founding of the People's Republic of China. The outline emphasizes:

First, we must take prevention as the mainstay, move forward, promote healthy lifestyles, reduce disease occurrence, promote resource sinking, and achieve affordable and sustainable development;

Second, we must adjust and optimize the health service system, strengthen early diagnosis, early treatment, and early rehabilitation, and promote the development of the health industry on the basis of strengthening the grassroots level to better meet the health needs of the people;

Third, we must regard "co-construction and sharing, and health for all" as the strategic theme, adhere to the government's leadership, mobilize the participation of the whole society, promote social co-construction and sharing, and everyone is self-disciplined and achieves the health of the whole people.

In January 2017, the National Health and Family Planning Commission issued the “13th Five-Year National Health Promotion and Education Work Plan”, which stated that it is necessary to integrate health into all policies and vigorously create a healthy support environment. Continuously improve the health literacy level of residents. Deepen the construction of healthy culture.

In February 2017, the General Office of the State Council issued the “China Medium and Long-term Plan for Prevention and Treatment of Chronic Diseases (2017-2025)”. According to the key links of prevention and treatment of chronic diseases, it proposed to “coordinate social resources, innovate and drive the development of health service industry. Mobilize social forces to carry out prevention and control. Services, promote the development of medical integration, promote the application of Internet innovation results and "promote the integrated development of prevention, treatment and management of chronic diseases, and establish a long-term working mechanism for health management."

The introduction of policies has undoubtedly given top management support for health management. The development speed of health management has indeed been obvious in recent years. According to a report released by the Prospective Industry Research Institute, in the investment and financing incidents in China's health care sector in 2017, there were 15 investment events in health services and health management, accounting for 27%.

Health management is put on the agenda at the national level. There are three steps to health management: first, there is information collection, followed by evaluation, and finally intervention. Therefore, medical data is the basis for the development of health management. Personalized health management is only possible if you are familiar with everyone's health data. With the emergence of new technologies such as the Internet, health management has entered the 2.0 era, and many comprehensive and vertical Internet health management service providers have emerged to provide users with real-time health management and detection services through the use of Internet technology, combined with physical examination data. Develop personalized health management services for users.

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