On the evening of August 8, the news of the merger of Penguin doctor and Almond doctor broke out due to an internal letter from the doctor of Almond. In the WeChat circle of friends and the WeChat group, they quickly flowed. Subsequently, in order to verify the authenticity of the news, all investment institutions related to the enterprise and related persons of both companies were arrested and hoped to obtain a reasonable answer or to restore the merger process. According to the relevant person of Penguin doctor, within 3 hours after the news came out, the phone was not connected, and the WeChat message did not stop. It can be seen that the attention of this message is high. The arterial network reporter also contacted the enterprises at the first time and confirmed that the news was true. On August 9, Dr. Penguin signed a strategic merger agreement with the doctor of Almond. The two sides gathered together the advantages of platform, resources and technology. After the merger, The new group companies are collectively referred to as “Penguin Almondsâ€, and the existing platforms of “Penguin Doctor†and “Almond Doctor†will still operate under the original name. The combined management team also completed the integration. The founder of Penguin Wang Shirui will serve as the CEO, the founder of Almond Doctor Martin will serve as the president, and Xu Lin will serve as the chief operating officer of the new company. Penguin Almond will be a large health service system that integrates online and offline, and is committed to making high-quality health and medical services accessible to everyone with technology. Why are penguin almonds eye-catching? What is the reason for the merger? How to develop after the merger? How does the team run in? What is the future plan? With these questions, the arterial network reporter interviewed the relevant figures in the industry and the core figures of both companies, hoping to get a relatively complete answer. Why are penguin almonds eye-catching? According to the core figures of the team of almond doctors, the merger began about a few months ago, and the merger was recently finalized. The news leak was unexpected. It seems that, some time ago, Lu Han suddenly announced on Weibo that he was in love with Guan Xiaoyu, and that the microblogging background collapsed several times. It’s just that the influence of the merger in the business world is not so big, but it still arouses people’s curiosity. The incident quickly spread in the circle of friends. For the reason, we found that penguin almonds have the following factors: First, the companies involved in this merger include Dr. Penguin and Almond Doctor. Both of these belong to the star entrepreneurial project, and the frequency of obtaining financing is also very high. Let us first review the financing process of Dr. Penguin and Almond Doctor: According to the chart, the combined penguin almonds had a total financing amount of more than 250 million yuan. At the same time, the founders of the two companies are star entrepreneurs, one is Wang Shirui and the other is Dr. Martin. Wang Shirui is also in charge of the Medical Union and Penguin. He graduated from the West China School of Stomatology, Sichuan University. He was a visiting scholar at Harvard University. After he returned to China, he founded the Medical Association and established the Penguin Doctor in May 2016. In February 2016, he was selected in the Forbes Asia edition of “30 Entrepreneurs Under 30†list; in December 2016, he was selected in the “2016 China 40 Under 40 Business Elites†list selected by Fortune (Chinese version). Dr. Martin, who is in charge of Almond Doctor, is an Australian Chinese, former United Nations peacekeeping force military doctor, Australian general practitioner, and the founder and CEO of Almond Doctor. Dr. Martin has over 18 years of experience in the medical field, including clinical, hospital management and medical informationization . Secondly, in June 2016, Dr. Penguin was established by Tencent, Medical Union, Gem Capital and Sequoia Capital. It is called Tencent's “嫡系†troops. Everything that is in contact with Tencent or invested in it is highly regarded. In addition, its CEO is served by the founder of the medical association, CEO Wang Shirui. Penguin doctors mainly build a health management service system around customers through user-side online service products, enterprise-side information management system, offline intelligent hardware detection terminal, and general Penguin doctor clinic. On April 20th, 2017, the 2017 China “Internet+†Digital Economy Summit sponsored by Tencent, the medical sub-forum, Wang Shirui’s “How to realize the value of the general practice clinic – the model of online hospitals + offline clinics†The topic was published and the arterial network reported on it. Not only is the number of articles viewed high, but it is also highly valued by people in the medical industry . Some readers leave a message: "The business model of Dr. Penguin is so exciting that it makes people shine. This is the medical treatment I want to do." Third, all three projects are Internet medical projects, and they have a hot aura of Internet medical care. The Internet medical model has always been highly regarded, but the profit model has always been its shortcoming. Therefore, the development path of most Internet medical enterprises has gradually moved from the original pure line to the offline, cutting into the core medical scene and exploring the direction of realization. Even Penguin doctors with Tencent's powerful genes have not found a method of realizing, and any movements about it have affected the nerves of the Internet medical entrepreneurial circle. This is a "marriage" of the three-view co-production So why did the penguin doctor and the almond doctor merge successfully? One of Tencent's squadrons and the other is a star entrepreneurial team. After the merger, it is bound to bring some changes to the original company. Wang Shirui told the arterial network reporter: "There are many aspects of penguin and almonds that can be coordinated. This merger is the perfect integration of two outstanding teams with like-minded and complementary advantages." For example, in the construction of business models, Dr. Penguin has been focused on providing quality and safe full-process health management services for individuals and families. At present, 23 penguin doctor clinics have been built in Beijing, Chengdu and Shenzhen. It is expected that 300 direct clinics will be opened within three years, and 3,000 alliance clinics will be connected to 30,000 shared health testing terminals. In Wang Shirui's vision, the clinic is still an offline entrance, in addition to self-built clinics, but also to build a quality clinic alliance. Using the high-quality clinic alliance system selected by the Penguin clinic standard, the entrance of the clinic is scaled up and the coverage of users is effectively expanded. For the scale of the clinic, Wang Shirui said that the doctors of Penguin will not open the clinics themselves, but cooperate with the clinics. It provides systems, manages clinics and becomes part of the clinic alliance. This creates an entry point for health services – sharing clinics. Create user health data access portals, and provide users with the most convenient health service access through the sharing of testing equipment. This is very similar to the current practice of the Almond doctor. The core person of the Almond doctor said, “From this point of view, our two platform models are just complementary, so we merged. In the negotiation process, we also recognize the cooperation. In fact, do medical treatment. It also needs capital, brand, platform and other aspects to combine. I hope that under the strong platform of Tencent, Penguin almonds will develop faster." It is not difficult to find out that the arterial network is not difficult to find in the past. The penguin doctor and the almond doctor are not only similar in development rhythm, but also have a common investment institution - Sequoia Capital. A very important logic in Sequoia Capital's investment philosophy is to pay attention to the "track", and several projects will be invested in the same field. For example, in 2015, the merger of the US Mission and the public comment was completed with the help of Sequoia Capital. At the time, Wang Xing, the founder of the US Mission, said that Sequoia had always been a very supportive investor of the US Mission. The US Mission and the public commented together. Sequoia, as the most important investor on both sides, played a very positive role. So analogy, this time the appearance of the penguin almonds, let us associate with Sequoia Capital also played a positive role? In terms of development, Almond doctor and Penguin doctors, in 2018, they rushed to expand outward. First of all, look at the penguin doctor, during the May-June 2018 period, there are four important events in the company. On May 17, a strategic cooperation agreement was signed with Hong Kong Medical Medical Group Co., Ltd., and the two sides will jointly set up a number of general practice clinics in Hong Kong to introduce Penguin's “closed mode of medical clinic medical care†into the Hong Kong medical market; On May 29th, we reached a cooperation with Shangmei Group to empower commercial real estate with medical health services; On June 1st, signed a strategic cooperation agreement with Gemdale Group. This cooperation will rely on the superior resources of both parties to carry out deep multi-channel strategic cooperation in smart health community, commercial body, Kangyang community and shared hospital. Jointly develop the Chinese consumer medical health market; On June 30th, Wang Shirui published a "we hope that the future of health management, including the configuration of medical facilities is as simple as possible" sharing activities, highly praised. In the case of the almond doctor, he has cooperated with various organizations such as Baby Tree, Nestle, Zhang Qiang Doctor Group and Wo Medical Doctor Group. It is worth mentioning that Dr. Zhang Qiang has signed the Guangzhou and Shenzhen airports with the almond clinic once. The cooperation is that the venous disease center of Zhang Qiang Doctor Group is stationed in the almond clinic. The medical facility, basic equipment and patient operation service support are provided by the almond clinic. In addition, the two sides will work together to create innovative medical services in hardware services, clinic operations, and patient management. It can be seen that the pace of expansion in the previous period is roughly the same, so the combined penguin almonds are not only mutually beneficial in terms of resources, but also may be very handy in implementing cooperation. In terms of corporate culture, both sides are open, cooperative, and win-win, and they are not only once in public, like the industry to pass this attitude. In terms of positioning, take the platform and make connectors. According to Wang Shirui's point of view, "connector" covers three aspects: One is the connection between the line and the line. Connect users on the Internet side to clinics, integrate online and offline resources, and use the doctor's Wework model to provide health services. The second is the connection between the line and the line. Tencent has a large amount of online traffic, and even the entire Internet partners except Tencent can put the patients they want to manage on the offline management platform. The third is the connection between medical treatment and medical care. In addition to going to the clinic, all patients may go to the top three hospitals at very low frequency, and even go to overseas medical services. Dr. Penguin serves as a connector to provide primary screening and grading services, and then to the traditional medical association to do two-way. Referral, I have received invitations from nearly a dozen top three hospitals. Specifically, Dr. Penguin connects six aspects of information, services, products, data, technology, and finance: 1. Connection information. Provide C-side user members with medical health information and content information of health solutions; provide content sections for media companies; 2. Connection service. Provide health management services, create a medical service chain, and innovate medical services. Services including family scenes, online consultations, and clinic scenarios; 3. Connect the product. Including smart wearables, medicines, health foods, etc. Dr. Penguin has the process of purchasing medicine overseas and purchasing medicine overseas, so it is necessary to connect medicines and health care products. 4. Connect data. Includes hospital data, clinic data, and personal data. 5. Connection technology. The current AI is still relatively early to obtain data on the ground, do simple data cleaning, structure, find application scenarios, but after five years there must be a very good solution to the scene. 6. Connect finance. Through the integration of insurance product resources, the HMO-type controlled-type medical insurance financial solution was launched for the Penguin doctor customer group. At the level of medical finance solutions, Dr. Penguin also provides medical mutual help services and medical financial staging to alleviate short-term financial constraints. The Almond Doctor is positioned to serve the doctor and provides the doctor with a complete personal practice platform. In 2014, Almond Doctor launched the first doctor's SAS/CRM studio platform. At that time, many people still provided registration, outpatient, social and other platforms, with 430,000 real-name doctors. In 2016, Almond Doctor pioneered the WeWork shared clinic. "Wework work mode" means that the doctor of almonds is responsible for finding the venue, designing and decorating, purchasing equipment, applying for licenses, recruiting staff and other complicated work, completing all the work of building a standard clinic, and carrying out maintenance and management. Practice more than one point, and divide the operating income of medical practice with almonds. In 2017, Almond doctors went to Shanghai, Guangzhou, Chengdu, and Shenzhen, and jointly opened four comprehensive clinics. In a sense, the almond doctor's platform also has a "connection" attribute. They connect doctors at one end and patients at the other to provide more convenient medical care for doctors and patients. Mu Yifei, executive director of Tencent Investment, said: Tencent has been thinking about how to improve the quality and accessibility of the entire medical industry through Internet technologies and platforms, and to help equalize, purify and facilitate medical services. explore. The combination of Penguin doctor and Almond doctor is a strong combination of online and offline medical service operation capabilities. It is expected to combine the support and resource integration of Tencent's large platform to connect the reliable medical and health resources to the public through more innovative and efficient means to truly achieve high quality. Medical services are accessible to everyone. In summary, the merger of the penguin doctor and the almond doctor is a "marriage" of a three-view co-production. Although it seems to be "flash marriage" to outsiders, "marriage to love" is a wonderful thing. Building a large health service system from online to offline According to Wang Shirui’s reply, “I have known Dr. Martin and Xu Lin very early. Everyone has a special chat about the vision of the development of Internet medical care and the big health industry. The views of the three people are highly consistent. And the team is particularly down-to-earth. Type, I think that in the future, to do a good job of health, you need a partner like Almond to go further together." He added, “After the merger, from online to offline, we will cooperate in accordance with the advantages of the two teams, and then quickly advance the construction of our large health service system.†The offline and offline health service system mentioned here can refer to his previous ideas, as shown in the figure: (Source: Wang Shirui's 2017 China "Internet +" Digital Economy Summit - Photograph shared by the medical sub-sponsor hosted by Tencent) On June 30, 2018, Wang Shirui redefined the Penguin Clinic General Clinic, hoping to become a full-time + wholehearted service for users. According to him, it can cover 80% of daily common diseases and treatments, and help users provide one-stop medical services with “Daguan, Small Comprehensiveâ€. In the process, the user is matched with a 7*24-hour “family doctorâ€, paying attention to the user's entire life cycle from birth to death. Family doctors can help you take the initiative to prevent possible disease problems. You can know where your potential problems are through sophisticated data research and data tracking. We can predict your life in advance through data monitoring and routine monitoring through the clinic. Possible problems in the process. At this time, the Penguin Clinic is no longer a clinic, but a healthy space and connector. At the same time, we will also find the best partners from all over the world, including services, finance, information, technology, and data. We hope that everyone can connect and connect online platforms and offline health platforms. The new version of Tencent's medical sector was born The birth of the penguin almonds means the emergence of a new version of Tencent's medical sector. According to the arterial network database, as of the end of 2017, Tencent has invested in 35 companies in the medical field, with a total investment of over 20 billion yuan. In fact, in the content of the public speech, Wang Shirui mentioned more than one time to establish more clinics and occupy the offline entrance. It can be seen that Tencent has prepared a large amount of money to open the clinic in this regard, but this model has been running for a while and found that the speed is very slow, so it is inevitable to go to other targets, but the standard available on the market is very limited. In the speech at the end of December 2017, Wang Shirui mentioned that the beginning of the penguin doctor wanted to develop towards the "Starbucks" model, that is, according to the template of some high-end clinics abroad, 100 clinics were landed in China. However, after cost accounting, he found that time became the biggest cost of the whole thing. If you open 100 clinics in five years and compare them with half a year, you will find that the resources consumed in five years are six times that of half a year. He believes that instead of slowly going to open it, it is better to take out one of the 300 clinics within two billion years. In the practice of the previous three clinics, the penguin doctor was also testing the highest cost cost. Wang Shirui believes that scale is the essence of Penguin's business model, because it would not be feasible to let Penguin doctors open five or 10 high-quality clinics with an area of ​​1,000-5,000 square meters, but only for five years. The clinic is not necessary. Tencent's strategy in the medical field is to build a "connector". If the penguin doctor is going to be a clinic, it will be in the largest scale, because it is highly consistent and linked to Tencent's overall strategy. Therefore, in the later planning, Wang Shirui gave a set of figures, that is, Penguin doctors plan to rapidly expand the entrance to the offline, build 300 clinics, build a 3,000-scale clinic alliance, and put 30,000 shared tests. device. By June 30, 2018, Wang Shirui plans to open 100 in China, but now only 35 of them have landed in China, and the operation has not yet fully started. This is a far cry from the goal of building 300 clinics. Dr. Penguin has the power of strong Internet medical treatment. Although the path begins with online + offline, Internet medical treatment until today, how to solve the matching problem between the income and the infrastructure formed by huge investment is still a huge challenge. And online and offline integration is a relatively feasible path, and the purchase of medical assets and income becomes inevitable. This will be the country's largest doctor's multi-point practice platform. The combined penguin almond will be the largest doctor's practice platform in the country. Penguin's strategy + Almond Doctor's implementation and operational program can quickly help Penguin Almond achieve clinic coverage. Data from the almond doctor showed that in the fourth month of the official opening of the Shenzhen clinic, 168 operations were completed, and the income of 1.08 million yuan reached a break-even. Its success is mainly reflected in the construction and operation of the clinic. In terms of construction, doctors and clinics jointly funded the establishment, showing that doctors trust the almonds. Many times, medical institutions give money to doctors. They have not seen other platforms, and doctors are willing to give money to institutions. At that time, the partner clinic was launched, and 15.96 million yuan was collected within 30 days from the online 257 doctors. In terms of operations, doctors and almond platforms are very viscous. In 2018, the almond doctor platform had a total of 888 operations, indicating the doctor's satisfaction with the clinic, and is willing to go to the clinic for high-frequency surgery. After the accumulation of 2016 and 2017, it has ushered in the outbreak of the almond clinic in 2018. At present, almond has developed into a platform for doctors to practice online and offline. From the Almond Doctor App to the Almond Clinic, Almond provides the doctor community with an integrated medical community for online consultation, follow-up management, Western medicine, Chinese medicine, inspection, and offline clinics, providing doctors with a closed loop throughout the practice. Up to now, 430,000 doctors have launched online studios on the almond platform; follow-up has helped 8.8 million post-diagnosed patients, and 10,745 patients have been treated through the almond-line shared outpatient clinic, and 3,329 operations have been performed to achieve personal practice. At the same time, the almond clinic is highly reproducible, with approximately 1,000 square meters each, covering 10-12 clinics, 1 treatment room, 2 day surgery centers and multiple functional areas, equipped with international medical equipment. , professional medical management team and high standard service process, while full of warm and comfortable human care. At present, almonds have been built into five outpatient centers in Guangzhou, Shenzhen, Shanghai, Chengdu and Shenyang. Doctors are also needed after the clinic opens. At present, Almond Doctor's platform has 430,000 real-name doctors. The Almond Clinic is a high-quality doctor's multi-point practice clinic built by Almond Group in accordance with international standards. It has a network of Internet + open medical centers and day surgery centers covering the whole country. The Internet-based patient-patient communication follow-up platform has provided 8 million patients with quality online/offline combined medical services. Almond doctor founder Martin said: "In the past few years, our team's joint efforts have pioneered the doctor's dream of personal practice, helping patients to receive quality medical resources in a comfortable environment. We have verified the business of shared medical care. The mode also realizes online and offline collaboration. The combined penguin almonds will be centered on “peopleâ€. The “people†are the masses, the doctors, and the whole team. This is the meaning of the platform. The penguin doctor was born from the beginning. We are very appreciative of the highly competitive industry partners who aim to improve medical care together. The creativity and execution of their team surprised us. Today, the two sides can come together and the future is full of possibilities." "Almond doctor is the pioneer of Internet medical treatment. For many years, he has been moving forward in a down-to-earth manner. The two teams have complementary styles and believe that this complementary fusion can produce wonderful chemical reactions and transform the development of China's big health industry. "There is a strong push." ​​Wang Shirui said, "The two companies will be online and offline, and the doctors and patients will form a highly synergistic complement to each other, quickly forming a high-quality health service system that can radiate major cities and people across the country." The combination of two high-profile companies will inevitably inject new vitality into the current Internet medical industry landscape. "At present, the stage is still early enough, everyone is still small enough, and the market is big enough, or hope the industry. The students in the school can grow together and jointly promote the transformation of China's health industry.†Wang Shirui said, “This market is still far from the stage of zero-sum competition. How to work together to reshape the relationship between patients and medical care is the industry peer. Our common goal." Martin also said: "After the merger, Penguin will continue to use technology, commerce, platforms and brands to further strengthen its core business, and promote Penguin almonds to a new level in medical layout." From the simple analysis of the previous one, the merger did bring benefits to all parties. However, looking at the merger cases in the history of business, there will always be adjustments and breaks after the merger. We hope that the team of Penguin and Almond will have a shorter running-in time. In the process of follow-up development, they will encounter difficulties and obstacles. They will still not forget the initial intentions and support each other and grow into the head enterprises of the industry as soon as possible. As described in the almond doctor's internal letter: Let us look up at the stars, down to earth, and set off. STANDARD PACKAGING
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The newly born "Penguin Almond", can this Tencent medical star complete the "realization" breakout?