Who did the liquor profits hurt?

The domestic liquor market has a law that is "a giant price increases, second-line rose with", after Wuliangye first announced the retail price of its products by 20% -30%, it really attracted the second-line brand of active follow-up, such as Yanghe The shares officially announced a rise on September 13 with an average increase of 10%. The reporters visited the market yesterday and found that after the Mid-Autumn Festival Wuliangye, Maotai, Yanghe and other liquor prices have risen. This is still expected to be honored by the “expected” domestic liquor companies. Liquor companies again and again set off a wave of price increases, which allowed liquor companies’ financial reports to outshine others in listed companies. Analysts said: Liquor has surpassed real estate and has become a synonym for the profits industry.

On September 8, Langzhou Branch of Langjiu Group Co., Ltd., a subsidiary of the Langjiu Group, opened in the Jiuzhou Jiucheng Hotel. This is the first branch company established by the Langjiu Collection Company. This move also means that Langjiu will officially enter the luxury goods market in the form of a store. The wines sold in specialty stores are all elite products of Langjiu, with the lowest unit price of RMB 4800/

The bottle, while the 100-year-old 100-year anniversary of the annual wine price reached 128,000 yuan/bottle.

By the end of next year, there will be 30 stores of this type, covering major cities in the country.

Comments:

We recently noticed the above two news. The attitude of the media seems to be in contradiction with the development of the company's brand. In recent years, we have indeed seen a lot of high-end liquor gradually becoming more luxurious. In the process, relevant companies have acquired Enormous high-income, and some media from the residents intended to represent quite a lot of criticism, asking whether the high-end liquor or luxury damage who, who infringed the interests? Of course, some people may say that the extravagance of liquor contributes to corruption, but if one understands the logic and causality of the problem, it will be too superficial. There is no causal relationship between the luxury of liquor and corruption. If this causal relationship exists, then there are many real ones. The developed countries of luxury brands are certainly corrupted into a mess.

It is also said that the continuous rise in liquor prices has caused the industry to suffer huge profits. We believe that the profit levels of high-end brands in liquor are indeed high, and the net profit rate of Maotai can be close to 50%. However, their profiteering has hurt them. The high-end liquor market is not In industries such as real estate, real estate is related to the national economy and people's livelihood, and the price is high, but the consumer groups of high-end liquor are small, and consumer choice is strong. The increase in prices does not affect people’s consumption choices for liquor and wine.

The so-called nationality is the world. Liquor is a unique and famous wine of the world that is unique to China. However, among the top ten luxury wine brands in the world, none of the Chinese brands are listed. We believe that in the future, Chinese brands want to enter the list of world luxury brands. Liquor may be an important breakthrough, and China is expected to rise several world-class luxury brands in the liquor industry. Judging from this, we believe that the high price of Chinese high-end wine will not stop the road, the birth of high-end wine determines the factor of price increase, unless we are in a deflation environment, unless the national income continues to decline, otherwise, the public opinion is not Should give too much pressure on liquor companies in the price of high-end wine, imagine international media have criticized the price of international luxury brands?