Tmall Medical Center stopped for 8 months, drug companies stationed in traffic sales climbed

The answer to the question “Can Tmall sell drugs” has been answered. After eight months of stagnation, the Tmall Medical Museum quietly opened its doors the night before. More than 10 pharmaceutical companies entered and about 20,000 medicines were displayed on the platform. The analysis believes that the era of medical e-commerce will be opened.

Entered pharmaceutical companies said that traffic sales doubled

The restarted Tmall Medicine Hall has Shenzhen Neptune

More than 10 pharmaceutical companies such as Chenda pharmacy, Shanghai Fumei pharmacy and Beijing Golden Elephant Pharmacy entered the exhibition and displayed items such as OTC drugs, medical devices, and nutrition and health care. Prescription drugs are not sold.

This time the official opening, Tmall Medicine Museum follows the previous "jump" mode, that Tmall provides drug information display, consumer purchases will be jumped to the appropriate drug company's Web site to complete the transaction.

One of the drug companies, Xu Yi, a person in charge of an online pharmacy at Happy People, said that in less than one day, happy people's traffic and sales have doubled. However, the specific increase in turnover will be run for a period of time before statistics can be obtained after stabilization.

Tencent and others have drug trading license models or are emulated

In June last year, Taobao Mall (later renamed Tmall) launched the “Pharmacy Hall” to showcase non-prescription drugs and health products. Shanghai Fumei Pharmacy, Beijing Golden Elephant Pharmacy, Hangzhou Jiuzhou Pharmacy, Jiangxi Happy People Pharmacy, Yunnan Baiyao Pharmacy 5 pharmaceutical companies collectively stationed. Eighteen days later, due to lack of qualifications, the food and drug regulatory authorities in Zhejiang Province, where the registration was registered, immediately stopped the sale of non-prescription drugs. The State Food and Drug Administration said that Taobao did not qualify for online drug sales.

It is reported that through the Internet sales of drugs, must be approved by the drug administration department, access to "Internet drug trading service agency qualification certificate", which requires the company to have more than 10 physical pharmacies. Taobao Mall only obtained the Internet Drug Information Service Qualification Certificate.

According to Tmall sources, part of the reason for the stagnation of the medical museum is the communication with the relevant departments for the online sales process.

Tmall's public relations officials explained yesterday that Tmall only establishes a platform to publish information and does not sell drugs itself, so it does not violate regulations.

However, according to other industry sources, in the initial trial run last year, Tmall was able to place orders for the purchase of drugs just like clothing and other products.

It is reported that nearly 100 pharmaceutical companies have obtained "Internet Drug Information Service Qualification Certificate," and Tencent, Sohu, and Netease have all obtained drug trading service licenses.

"Timdo Medical Center was on the line this time, which means that the drug regulatory department acquiesced to the 'jump' mode. This is a benchmark for the pharmaceutical e-commerce industry," said the above sources.

Medical e-commerce is scattered

For the on-line of the Tmall Medical Museum, people in the industry believe that, at present, the medical e-commerce business is weak and scattered, and it is impossible to hold the group into a difficult climate. With Tmall's platform and awareness, sales will go up, and the habit of buying drugs online can also be cultivated. However, some people believe that the pharmacy stationed in Tmall is bound to trigger a price war. The strong position of Taobao will lead to the choices between the top and bottom businesses, Taobao's work and cruel elimination.

It is not only Tmall who is interested in selling medicines, but also Jingdong who does not have online drug sales qualification. It has previously announced cooperation with Kyushu Link. Dangdang CEO Li Guoqing also stated that he actively applied for relevant business qualifications.