Maotai initiative "fever", the first time in recent years to cut prices

The city's liquor market entered the off-season, and even the Flying Maotai also broke the myth that it only rose. The recent price looms. The data provided by the Monitoring Center of the Municipal Price Bureau showed that before the Spring Festival, the prices of Maotai and Wuliangye in individual supermarkets fell.

The sales of high-end liquor dropped sharply year-on-year. According to reports, the prices of individual supermarkets Maotai and Wuliangye had come back before the Spring Festival, and most supermarket prices have not yet moved. Pre-holiday Metro supermarket 53 degrees flying maotai (500ml), from 2050 yuan per bottle dropped to 1980 yuan; Lotte Mart supermarket from the original 2180 yuan down to 1980 yuan. The Wuliangye (500ml) at Lot 52, Lotte Mart's supermarket has also been reduced from 1187 yuan to 1,109 yuan, but this is not the lowest price. 52 bottles of Wuliangye in the Metro Supermarket are 6330 yuan in one box and 6 bottles of a bottle of 1055. yuan.

The retail prices of such high-end liquors as Maotai and Wuliangye have always been strong. In recent years, they have seen price increases and hardly any price cuts. This is the first time that Maotai prices have fallen in recent years. The analysis of market participants was mainly due to the fact that last year's high-end liquor prices rose too much and the market demand drastically reduced the active price cuts.

The reporter learned from some supermarkets that the sales situation of high-end liquor during the Spring Festival was less than that of previous years. According to the person in charge of the Lotto Mart Wine Department, this year's New Year liquor sales can be described as dismal, with sales volume falling by 20% compared to the same period last year. The sales staff of the RT-Mart Liquor and Liquor-making District also shared the same feeling. Compared with the business a few years ago, the flow of people did drop a lot.

Consumers switched to the second and third tier liquor markets As the prices of Maotai and Wuliangye have risen steadily, the people have turned their attention to the second and third line liquors. Driven by market demand, sales of these liquors during the Spring Festival this year are generally better and prices are relatively stable.

The head of the METRO Group said that they sold 52 degrees of Jiannanchun and the price remained unchanged at 489 yuan since the Mid-Autumn Festival last year. The Yanghe Blue Classic Series of Blueprints of the Agriculture, Industry and Commerce Supermarkets has been 188 yuan since December last year; and the Lotto Mart Supermarket Hailanlan has been sold for 188 yuan since the end of September last year. Auchan Supermarkets reflected that some brands not only did not fall, but also rose slightly. The blue sky of Yanghe was reduced to 376 yuan some time ago, and it has now risen to 398 yuan.

The citizen Mr. Chen took out a bill for drinks during the Spring Festival. Unlike the previous years, Mr. Chen did not purchase high-end liquor at a price of more than RMB1,000 when he was giving gifts this year. They were replaced with better word of mouth. Ordinary brand. "While Maotai and Wuliangye are good looking, the price of a few thousand yuan is not what ordinary people can accept."

The sales staff of the RT-Mart Baijiu District revealed that during the Spring Festival, the number of customers who inquired and bought second- and third-tier liquors increased, and the Yanghe Blue Classic Blue Sea and Blue Sky had increased sales due to moderate prices; It is the four famous wines. The public feels that they have made a decent deal, and the 298 yuan, 52-degree Weizhou Laojiao has sold very well.

According to industry insiders, "in the near future, almost all liquor brands have received notice of a reduction in retail prices, and it is estimated that a large area of ​​price reduction will soon appear."