Maotai became the fourth place in global luxury goods

In the latest "Hoogewerf" released, Maotai has become the world's fourth luxury goods. In the face of such a ranking, the people are in a complex mood.

On the one hand, it was secretly fortunate that at least two brands representing China were among the top ten in the world. On the other hand, they doubtlessly doubted that our national brand has become a luxury family that has become a global favorite today. On the other hand, the national product that has been extremely limited in output and has a huge market gap has become an object of global consumption on the international stage. Will it be further and further away from her? There is also an unwarranted dissatisfaction with the social transitional period of the full-scale transformation to the big brands, giving them a "killer".

These faces are the most typical representatives after Maotai entered the luxury list.

Let's take a look at the very strong Chinese sentiment of the foreigner Hurun: the gift. This custom is only the most prominent in the Asian region that is deeply influenced by the Han culture. It is not a heavyweight to exchange gifts with friends and neighbors. The gift culture is a thousand years old, but it is reflected in the wealthy Chinese who can demonstrate its status as a white wine. What else can there be in addition to Maotai Wuliangye? Secondly, the wealthy Chinese who have risen after the richest in Japan, the richest Russian, and the richest in the Middle East have made outstanding contributions to luxury goods all over the world. While they spend a lot of money abroad, they can take into account the domestic ethnic finesse and cannot It is a bad thing. What's more, through this luxury goods list, the global influence of Chinese brands will increase further and the national self-confidence will further increase. How can it become a bad thing? The shortlisted Maotai and Wuliangye should feel honored and the people of China should be proud of it.

However, things did not evolve in this way. People attributed the entry into the luxury list to the formation of national brands supported by the expenditure of public funds. Instead, they selectively filtered the “Hao Run List” through a questionnaire survey of the rich businessman groups in China. This core information, it is not known that Hurun's total list is written on "2012 to excellent products - China's multi-millionaire brand tendency report", no one pays attention. Which Chinese millionaires have a public identity on behalf of Sangong? It is a logic that makes people laugh and cry.

In this way, Maotai became a big head, and millions of rich people became civil servants. Hurun's survey of China's millions of wealthy consumers also represented the global wealthy's re-ordering of luxury brands. After the committee members began their discussions, they also followed the media, the public was angry, and the manufacturers shouted. It was very lively.

Looking closer, it is not difficult to see that the luxury list only represents how China's richest people consumed in the context of the global economic slowdown in 2011. Their consumer products are internationally renowned brands, but also national old-fashioned ethnic boutiques. The two brand names that we can enter are actually a certain distance from the international market consumption and genuine luxury goods. The international brands that have a long history, have a very small proportion of their domestic consumption. In the consumer segment, consumers spend most of their expenditure on consumer brands rather than their carriers. As a national boutique that has the honour to be included in the list, we should use this as a spur to work harder to strive for the goal of becoming a consumer in the world as soon as possible, disseminate China’s traditional food culture, increase international publicity, and embark on the international stage as an ambassador for Chinese culture.

The ability of Chinese brands to enter the list is a manifestation of the maturity of the consumption of the new rich in China. They abandoned the lavish worship of the rich in the past and began to have more rational choices, and are more willing to pay for China's fine products. Maotai, which is high above the list, is the face of a yellow-eyed, black-eyed Chinese eye on the world map. Behind the list is China, which is getting rich through hard work.